Many content-first app developers face a common issue: mobile app ad technology has largely been developed for gaming developers. Non-gaming apps have historically relied on monetization and advertising technology partners that cater their solutions towards web and CTV publishers.

Learn how non-gaming apps like SmartNews are driving monetization with a focus on programmatic advertising and brand safety. Explore the steps apps can take to advance investment in the in-app space while preparing for upcoming challenges around privacy, measurement, advertiser quality, and more.