As games have shifted to an entertainment service model, the need to find new ways to retain and monetize an active player community is more important than ever.  If done correctly, Loyalty Programs can be one of the most effective strategies to accomplish this need. Join Nancy MacIntyre, CEO of WorldWinner, as she discusses how Loyalty Programs can help gaming companies build both Super Brands and Super Users, including how to develop programs that create synergy with games, how to manage customer expectations, how to integrate Loyalty Programs as part of an overall marketing mix, and a look at programs by major consumer brands and across the games industry to discern who’s doing it right or wrong.