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2024 Agenda

MAU Vegas


Building Creatives in a Regulated Sector Doesn't Need to Be a Big Headache... Just a Small One!

Apr 04, 2024
Terrace Ballroom 150

From working with big IPs in mobile gaming to working with one of the biggest news agencies in the US, and ending up working in gambling/lottery, creatives have always been a big headache when they need to be approved. 

Problems like an ad that features characters with eyelashes that are too long, legal disclaimers, or even the brand identity team don't need to be a big burden anymore. We just need to learn the best strategies to approach these challenges.

In this session, I will go over all the lessons I learned from the trials and errors I had to go through to be able to deliver creatives that will most likely be approved by the brand, marketing, and legal teams. 



Diogo Martins - Jackpocket

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