Creative ideation and testing became apparent as one of the greatest challenges. 

The majority of creatives will not be winners and it is necessary to be innovative in designing a large number of variants to increase the odds of finding a winner.

The biggest challenge is producing new ideas. To find new winners you need to test enough new original concepts, and it is super difficult for any team to be creative week in and week out without hitting mental blocks at some point.

That's why today I am going to show you top games and their top creatives from different channels. I will do the hardest part for you, so buckle up, enjoy and get inspired! 

You will walk away with new creative ideas you can try for your game/app or brand.