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2024 Agenda

MAU Vegas


ASO Automation, fueled by AI and Human Intelligence

Apr 03, 2024
Boulevard Ballroom 155
Organic Growth

Explore how PressPlay – Phiture's AI solution for ASO – achieved 12M Projected Additional Installs for Wildlife Studios in under 2 months... and how human ingenuity helped sustain the impact on more apps. This case study reveals how automated A/B testing and Generative AI can revolutionize app store performance, offering valuable lessons for developers across all categories.




Moritz Daan, Co-Founder - Phiture
Matheus Magalhaes, Growth - Wildlife Studios

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