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2024 Agenda

MAU Vegas


Efficient Marketing Alchemy: Maximizing Impact with Minimal Resources

Apr 03, 2024
Boulevard Ballroom
Main Stage

This panel discussion will bring together industry leaders to explore innovative strategies for achieving substantial impact while working within today’s many constraints. Drawing insights from diverse perspectives, the panel navigates the challenges of a dynamic market, discussing how to thrive in the face of budget constraints, economic uncertainties, and evolving consumer landscapes. We will share success stories and practical tips on leaning into organics, testing on smaller scales, leveraging innovative tools, such as artificial intelligence and machine learning, to optimize marketing strategies. As the marketing landscape continues to evolve, the panel aims to provide actionable insights, practical advice, and creative solutions for marketers seeking to maximize impact despite resource limitations. 





Amanda Lulewicz, Head of Marketing - Muus Collective
George Elhabr, Business Development Manager - AppAgent
Catherine Perloff - Adweek
Kyle McCarthy - Glassdoor

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