Skip to main content

2024 Agenda

MAU Vegas


Flipping the Script: Why Churn isn't a Dirty Word Presented by Braze

Apr 03, 2024
Terrace Ballroom 153

The importance of retaining users is not a new concept for organizations needing to maintain and increase their bottom lines. To many, “churn” is a 5 letter word, but the Membership app Life360 is turning “churn” from a dirty word to an opportunity to fuel growth. In this session, attendees will learn how Life360 is using churn insights to fine-tune their approach to attracting and retaining the right customers, including: 

  • Refining their customer acquisition strategies
  • Identifying key areas for improvement for retention and win-back, and
  • Ultimately enhancing the overall membership payer experience 

Join Leslie Starr, Sr. Director and Head of Lifecycle Marketing at Life360, and Emma Androulaki, Area VP, Scale Sales at Braze for this must-attend session for attendees seeking to transform churn into growth.

Leslie Starr, Senior Director and Head - Lifecycle Marketing at Life360
Emma Androulaki, AVP Scale Sales, North America - Braze

  • ApsFlyer