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2024 Agenda

MAU Vegas


From Data to Action: How to Bring Insights & Experiments into an Optimized Customer Journey

Apr 04, 2024
Terrace Ballroom 153

Discover the power of user data, A/B testing, and multivariate experiments in fine-tuning your app's appeal to different user segments. Learn how to crafta lifecycle program that resonates withyour users on an individual level— driving increased engagement, conversion, and loyalty. This session will cover:

  • Strategies for collecting and analyzing user data to generate insights.
  • Designing and implementing experiments to validate these insights.
  • Techniques for creating personalized user experiences based on data-driven understanding.
  • Case studies showcasing successful application of these methods in the mobile app industry.



Julia Allen, Senior Growth Marketing Manager, Lifecycle - Hipcamp

  • ApsFlyer