The ticket resale market is highly competitive, with multiple options available for potential customers to choose from. Ticket resale apps have been in high demand thanks to superstar appearances like Taylor Swift at NFL games and Lionel Messi joining the MLS.

For example, with less than a week to go, the “get-in” price (the least expensive ticket to get into the stadium) for Super Bowl LVIII between the Kansas City Chiefs and San Francisco 49ers at Allegiant Stadium in Las Vegas is now $6,944, according to TickPick.

This year’s Super Bowl is currently the most expensive on record, with the average purchase price currently at $9,850 — 70% more than last year’s big game.

Capitalizing on the momentum of the ‘Taylor Swift’ effect, alongside growth tactics to capture audience attention and complete ticket sales through channels such as programmatic, while testing new channels like podcasts, have led to results such as xxx increase in app installs for TickPick.

In this presentation, Matt Ferrel, Head of Marketing at TickPick, and Guillaume Lelait, Chief Growth Officer at M&C Saatchi Performance, will look into how TickPick capitalized on attention from sports fans and wider audiences brought to the resale market. They will cover topics such as measuring the impact of podcasts and discussing why tactics such as Affinity, Contextual, Discovery, and Lookalike targeting via DV360 helped achieve results.