Skip to main content

2024 Agenda

MAU Vegas


How Next Generation Marketers are Approaching Measurement

Apr 03, 2024
Terrace Ballroom 151
Organic Growth

Hear how highly efficient performance marketing teams are thinking about evaluating their performance across channels and complexities, with insights into Google's own measurement suite.

Deborah Bennett, Global App Measurement Lead - Google
Mike Henry, Managing Director, Google Ads - Google
Jonathan Chen
Nina Hassing

  • ApsFlyer