With a higher competition and the big impact of seasonality, big players may not be enough to grow a game anymore.

Meanwhile, the increasing number of ad networks can be overwhelming for UA managers looking for new traffic sources.

Let's explore the different possibilities (DSP, Rewarded Platforms, Offerwalls and Crosspromo), their advantages / disadvantages.

For long tail games, how can you predict the long term LTV / ROAS evolution of these networks to create a smart and efficient marketing mix and to profitably grow them ? (analyzing the short term curve evolution vs the historical data of other users).