Skip to main content

2024 Agenda

MAU Vegas


Level up with AI-powered Creative Optimization

Apr 04, 2024
Terrace Ballroom 150

Join Alex Yip, AppsFlyer’s Director of Product Discovery, Zach Pond, VP of Marketing at MobilityWare, and Liraz Dvora, Head of Creative at TikTok, to learn how to find creative winners and leverage AI to maximize their value. Hear use cases and best practices on optimizing your creative assets and learn firsthand how you can successfully up-level your creative optimization. This session is a must for mobile marketers, analysts, and UA managers seeking insights into campaign performance at the creative asset level. Creative strategists will also discover how to quickly transition towards data-driven ideation to develop winning creatives for every channel.



Alex Yip, Director of Product Discovery - Appsflyer
Zach Pond, VP of Marketing - MobilityWare
Liraz Dvora, Head of Creative, Global Gaming GBS - TikTok

  • ApsFlyer