You launch your product, achieve product-market fit, find success advertising on google and apple, then facebook/Instagram, then Tiktok. Then you expand to linear and connected TV, podcast, mailers, and partnerships. Each time you add a new channel, you measure incrementality and each channel you keep adds incremental activations. Now what? You have 5-10 channels live with 4 of them making up 80% of the spend. As a growth leader responsible for hitting the growth targets of scale and efficiency, what steps must you follow to ensure you have the Optimal media mix? During this session, I will cover the 3 steps every growth team should follow to find the Optimal Media Mix to maximize profit.