App users leave behind a treasure trove of clues on how to increase time spent in the app, drive engagement, and make purchases. Sometimes, these clues produce a significant insight that applies to your entire audience. However, more often, identifying smaller insights at scale is just as effective at transforming casual readers into loyal subscribers or browsers into buyers. In this talk, we’ll cover real-life use cases on how to transform data collection into insights, and then into activations, which in turn drive engagement and ultimately increase revenue.