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2024 Agenda

MAU Vegas


Powering Stellar Growth with AI using incentives, rewards, subscriptions and loyalty

Apr 04, 2024
Terrace Ballroom 151
Organic Growth

Everyone talks about AI these days, but not many understand how the most successful tech companies are using machine learning (ML) and other propensity models to boost customer engagement and more importantly to capture value from their clients. This session will bring some case studies, frameworks and approaches to illustrate how companies such as Uber, Amazon, DoorDash, Netflix and even Google and Facebook manage to increase profitable growth at the lowest cost posible.



Alexander Guerra Perales, Director Head of Monetization - baz superapp

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