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2024 Agenda

MAU Vegas


Mixing it Up: How SoundCloud is Driving Retention through Data-Driven Transformation

Apr 04, 2024
Terrace Ballroom 153

The primary objective of this fireside chat is to delve into how SoundCloud utilizes technology to drive user retention, the frameworks supporting experimentation and campaigns, and the strategies behind building effective customer engagement programs. This session aims to provide attendees with insights into SoundCloud's innovative approaches to MarTech and offer actionable strategies for leveraging technology in their engagement and retention efforts.




Hope Barrett, Director of Product Management - SoundCloud
Rachel Bergman, General Manager - North America - MoEngage

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