Skip to main content

2024 Agenda

MAU Vegas


SoundCloud's Martech Evolution: Data-Driven Tactics for User Retention

Apr 03, 2024
Terrace Ballroom 150

Join Hope Barrett (Director of Product Management), who is leading SoundCloud's martech stack modernization focusing on data to enhance user retention. Discover the strategies, key decisions, and tools behind SoundCloud approach. Find out how they choose technologies and use data to boost user engagement and retention. Leave with actionable insights and tactics to make your marketing as effective as SoundCloud's.

Hope Barrett, Director of Product Management - SoundCloud
Peggy Anne Salz, the Chief Analyst and Founder - MobileGroove

  • ApsFlyer