Companies like Spotify, Netflix, and Duolingo use cutting-edge AI agents to deliver 1:1 personalized experiences—driving user engagement and growth. Now, that same technology is being democratized to companies of all sizes and applied to email, SMS, and push—redefining what’s possible in lifecycle marketing.

Join this session to learn how Jon Carden, CMO at Fundrise and former digital leader at Uber, transformed his lifecycle marketing campaigns using AI Decisioning to serve unique experiences to every user, driving engagement and investor growth.

In this session, you will learn:

• How reinforcement agents can be used to drive engagement through 1:1 personalized experiences based on customer context
• How Fundrise is using this AI Decisioning technology to drive in-app investment growth through lifecycle channels like email
• How the role of the marketing team is changing with the introduction of AI agents