75% of companies haven’t spoken to a single customer in the last six months. And yet, we’re all feeding AI tools and building Meta ads like we know exactly what our audience wants.

This roundtable explores how leading growth teams are using real customer insight to train AI, shape creative strategy, and drive Meta ad performance. We’ll discuss what it looks like to move beyond the hype and actually ground your creative workflows in user psychology and your customers jobs to be done.

Expect a collaborative conversation on what’s working, where teams are falling short, and how to bridge the gap between prompting and performance.

To get the most out of the session, come with one example from your team: where AI has (or hasn’t) been used in your ad process, and whether customer input played a role. Think of this as insight-sharing, not a case study.