AI is rewriting the rules of app marketing, reshaping everything from search algorithms to content creation and user engagement. But as developers race to keep up with AI-driven SEO and ASO strategies, global policies on AI, data privacy, and competition are adding new layers of complexity. How can independent app companies turn these shifts into opportunities rather than obstacles?

Join Jeff Jadfield of 1564B and Alex Cadet of Cadet Affect, alongside Caitlin Irr of ACT | The App Association, as we break down:

• How machine learning is redefining discoverability
• Personalization, predictive analytics, and the new marketing playbook
• Global policy shake-ups and what they mean for app marketers
• Real-world strategies for small app companies to stay ahead
• How ACT | The App Association empowers developers in this evolving ecosystem