2025 Agenda

Beyond the Standard Paywalls

Wednesday, May 21, 2025
Terrace Ballroom 152
Monetization & Revenue Optimization Track

This case study presents an unconventional approach to paywall optimization, integrating engaging animations before triggering the paywall. This strategy resulted in an impressive 2.9x increase in conversion rates compared to the standard paywall model.

Speakers
Tigran Mkrtchyan
Tigran Mkrtchyan, Head of Digital Marketing - CoinStats
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