Retail Media is now called the third wave of advertising growth and most companies aren’t still there understanding and monetizing the gold mine of first-party data from top to bottom funnel and from CPM/CPC to CPA. This conference will start with a brief introduction of Retail Media Networks and then deep dive into the most successful case studies from e-commerce to banking and the main challenges companies are facing these days to jump into this opportunity. It is a unique chance for growth marketers, product managers, data scientists and financial professionals to understand the playbook to fuel an additional revenue stream for their companies explained in simple and practical terms.