Imagine bypassing Facebook and Google to invest directly in your clients instead. At Wealthsimple, we've transformed cash incentives from occasional promotions into a systematic growth engine that has 10X'd our deposit growth.

This session reveals how we leverage data science and predictive modeling to personalize reward offers at the individual client level, giving us unprecedented control over payback periods and incrementality. You'll discover why our incentivized clients consistently demonstrate higher lifetime value than those acquired through traditional channels, backed by compelling cohort analysis.

Join us to learn how to design, test, and scale an incentive strategy that can become your most powerful and profitable growth channel.

Key takeaways:

• Unlock Hidden Growth: How Strategic Incentives Drive Client Acquisition and Retention
• Blueprint for Success: Start Simple, Measure Results, and Optimize Your Campaigns for Maximum ROI
• The Scaling Secret: Increase Value Per Conversion to Maximize Campaign Impact
• Attracting High-Quality Clients: Evidence From Cohorts 1+ Year After They Received an Incentive