This session will dive into Pure Dating App’s unique visual style, which is described as ‘anything but boring’. Our design and product philosophy are all about breaking free from the monotony of everyday life, offering users a dating experience filled with surprise, pleasure, and the potential for genuine connections.

While many dating apps lean into a corporate, e-commerce-like brand language, we’ve taken a completely different path. Our inspiration comes from the vibrant world of gaming culture—embracing playfulness, humor, and a sense of adventure. This approach not only sets us apart but also creates a more engaging and enjoyable experience for our users.

Our aesthetic isn’t just different—it’s intentionally disruptive. By challenging the norms of traditional dating apps, we’ve carved out a unique space in the market. Our visual style, combined with creative and disruptive product ideas, has given us significant competitive advantages.

During this session, CEO, Olga Petrunia, will share concrete examples of how this approach has driven success, supported by data and metrics that highlight the impact of our strategy. From increased user engagement to higher retention rates, the numbers speak for themselves.

Join Olga to explore how thinking outside the box—and embracing a bold, playful aesthetic—can transform not just a product, but an entire industry.