Discover how paid marketing and lifecycle strategies can work together to create a seamless user journey that drives acquisition, retention, and long-term app loyalty. This session will explore how to align messaging, cadence, and targeting across paid and lifecycle channels to maximize ROI and user engagement.

Takeaways:

• Frameworks for connecting paid acquisition efforts with lifecycle retention strategies.
• Tips for leveraging paid insights to optimize lifecycle campaigns, and visa versa.
• How to use lifecycle messaging to nurture users acquired via paid channels and reduce churn.
• Best practices for measuring cross-channel performance to amplify success.
• Real-world examples of paid-lifecycle collaboration leading to measurable growth.