Traditional lifecycle marketing is reaching its limits. Static campaigns, generic funnels, and channel-first thinking no longer match the expectations of tomorrow’s users. But what if CRM could evolve — into something more intelligent, more empathetic, and more human?

In this session, we’ll explore the bold future of CRM and lifecycle marketing: a world where relationships are adaptive, communication is context-aware, and journeys are no longer designed by marketers — but shaped dynamically by data, intent, and trust.

We’ll dive into the societal, technological, and strategic shifts reshaping mobile CRM — from AI-assisted journey design to ambient, emotion-sensitive interactions. Along the way, we’ll challenge assumptions, explore new metrics, and reimagine what "personalization" really means.

Join Robert to learn together:

• Why CRM as we know it is outdated — and what a future-ready approach looks like
• How marketing will move from managing funnels to designing relationships
• What societal changes mean for CRM in the next decade
• How brands can thrive by becoming more human — not just more automated

If you're ready to step beyond static lifecycle campaigns and imagine what relationship-driven growth could look like in 2040, this session is for you.