Traditional lifecycle marketing often forces users through rigid funnels that prioritize business goals over individual needs. But what if your user journeys could optimize themselves—guiding each user through the exact experience they need, when they need it?

In this workshop, we’ll explore how mobile marketers can build self-optimizing lifecycle systems that adapt in real-time. Through a live experiment, you’ll see firsthand why many current approaches fail to engage users effectively and how AI-supported, autonomous journeys can unlock untapped growth potential.

Join Robert to learn together:

• How Relationship Management and Lifecycle Communication have evolved for users—but not for marketers.
• Why and how autonomous journeys are easier to understand, analyze, and optimize.
• Where the biggest market opportunities lie—and how to seize them.
• How to define user needs, pain points, and solutions through fully automated, continuously improving journeys.

If you’re ready to take lifecycle marketing beyond static campaigns and into the future of personalization, this session is for you!