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From Beta to Blockbuster: Navigating the Mobile Game Launch
Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft launch is often a difficult time, it’s also critical for gaining the insights you need for a successful global launch. This session will explore the critical steps marketers need to take to support games from tech testing through worldwide launch, touching on key challenges from resource constraints, limited data, and an increasingly competitive market.
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