May 20-22, 2025
Las Vegas

2025 Agenda

From Beta to Blockbuster: Navigating the Mobile Game Launch

Thursday, May 22, 2025
Innovation in Action Track

Taking a mobile game from soft launch to global launch is more challenging than ever, with even bigger publishers killing most beta games before they go live due to lackluster metrics. While soft launch is often a difficult time, it’s also critical for gaining the insights you need for a successful global launch. This session will explore the critical steps marketers need to take to support games from tech testing through worldwide launch, touching on key challenges from resource constraints, limited data, and an increasingly competitive market. 

Moderator
Abby Schommer
Abby Schommer, Head of Marketing - Plunge Games
Speakers
Jesse Lempiäinen
Jesse Lempiäinen, CEO and Co-Founder - Geeklab
Amanda Lulewicz
Amanda Lulewicz, VP of Growth - Muus Collective
Peter Fodor
Peter Fodor, CEO & Founder - AppAgent
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