In today’s mobile app ecosystem, where competition is fierce and switching costs are virtually nonexistent, success isn’t just about downloads—it’s about building a brand so deeply embedded in users’ lives that they can’t imagine choosing anything else.

At MAU Vegas 2025, branding expert and bestselling author Deb Gabor will share the strategic frameworks that have helped leading brands—from global giants like Dell and NBC Universal to disruptive startups—create Irrational Loyalty: the kind of emotional connection that drives long-term retention, higher engagement, and sustainable growth.

This executive-level session will explore how top-performing brands move beyond transactional relationships to create devoted user bases that power long-term success. With real-world examples, strategic insights, and interactive exercises, you’ll gain the tools to position your app as indispensable—not just another option.

Key Takeaways:

• Emotional Differentiation – Learn how to build a brand that stands apart in an oversaturated market and commands long-term user commitment.
• The Irrational Loyalty Loop – Discover proven strategies to transform occasional users into engaged brand advocates—creating a self-sustaining cycle of retention and evangelism.
• The Brand-Building Playbook – Walk away with practical frameworks and strategic tools to increase retention, boost engagement, and scale brand equity.