Growth and product teams shouldn’t have to guess which push, in‑app message, or paywall will define key customer moments. In this session, learn how a unified data foundation, AI Agents and intelligent optimization can transform billions of in‑app interactions into lightning‑fast insights. Discover practical ways to collapse silos between product, growth, and marketing teams to deliver customer-centric, personalized journeys—while scaling experimentation with AI agents that drive measurable impact across acquisition, monetization, and retention.  

What you’ll learn: 

• Build a single, trusted view of each customer —stitch in-app mobile behavior data with web, offline signals, and CRM data into real-time profiles to fuel precise targeting and suppress irrelevant experiences. 
• Deliver next-best experiences using AI agent decisioning —continuously optimize variants with highest probability of conversion or revenue across in-app, push, SMS/MMS, web and email. 
• Close the insight‑to‑action loop — AI-driven analysis to surface friction points, quantify lift, and feed winning segments directly back into activation.