2025 Agenda

From Startup to Scale: How Winning Marketing Teams & Strategies Evolve

Wednesday, May 21, 2025
Terrace Ballroom 151
Creative Optimization Track

As mobile apps grow, so do their marketing needs. This panel breaks down how top studios scale their marketing teams, evolve their tech stacks, and shift from performance-driven tactics to brand-building strategies. Industry leaders will share how leadership priorities change—from securing early traction to driving revenue and making critical build vs. buy decisions. Get the blueprint for structuring your team, optimizing spend, and staying ahead at every stage of growth.

Moderator
Michal Bubernik
Michal Bubernik, Head of Marketing - Pixel Federation
Speakers
Margarita Vasilevski
Margarita Vasilevski, Vice President of Performance Marketing - Scopely
Sam McLellan
Sam McLellan, Chief Marketing Officer - BigBrain Games
Jeet Niyogi
Jeet Niyogi, CMO - Fliff
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