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How Brands Can Take Full-Funnel Advantage of CTV
This session will explore how app marketers are evaluating and leveraging the power of CTV to drive strong mid-funnel performance. Mobile app marketers can reach new audiences at scale and drive strong user acquisition directly from the TV. By leveraging the beauty & delight of video creatives, delivered on the largest screen in the home, and including clickable/shoppable CTA creative formats which can deeplink streamers from their TV directly into app on their mobile device.
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