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Conquering the Next Home Screen: Unlocking CTV for Mobile App Marketers
With the rise of second-screen behavior and the growing preference for streaming over linear TV, CTV is becoming the new Home Screen frontier – personalized, interactive, and a powerful gateway to discovery, engagement, and conversion. Unlike search and social, streaming captures viewers in a lean-back, high-attention mindset, offering a unique opportunity for brands to connect more deeply.
In this session, we’ll explore how CTV enhances your media mix by bridging brand impact and performance outcomes, and spotlight a couple standout brands successfully leveraging this channel.
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