May 20-22, 2025
Las Vegas

2025 Agenda

How Celebrity Collaborations Scale Your Audience?

Wednesday, May 21, 2025
Terrace Ballroom 153
Customer Experience, Retention, and User Acquisition Track

A few months back, tennis icon Venus Williams teamed up and invested in WeWard, an app that rewards over 20 million users for walking. This partnership seeks to expand the app's reach in the U.S. market while encouraging healthier and more active lifestyles worldwide.

Join WeWard’s CEO for an insightful session where we explore the power of celebrity partnerships in audience growth. We’ll answer crucial questions and showcase our experience at WeWard: 

  • What are the optimal deal structures for successful celebrity partnerships?
  • What tactics can you use to maximize the impact of celebrity collaborations both inside and outside your product?
  • What benefits and outcomes can you anticipate from celebrity endorsements?
Speakers
Yves Benchimol
Yves Benchimol, CEO & Co-Founder - WeWard
Subscribe to our newsletter
The best way to get updates on MAU Vegas 

 
Sample Image

Real ID Reminder for Americans Traveling to MAU

Starting May 7, a Real ID-compliant driver’s license or identification card is required to travel on US domestic flights, unless you have another acceptable document such as a passport.