Headspace offers users a moment of calm, which in the modern world is becoming increasingly essential. In 2024, 43% of U.S. adults reported feeling more anxious than the previous year.

The Headspace mission is to provide every person with access to lifelong mental health support. To help them achieve this, the App Store Optimization team at M&C Saatchi Performance has been working with Headspace to deliver their mission and objective to acquire new users for the Headspace app.

ASO is a core channel for app marketers, offering advertisers significant opportunities to acquire new users. The ASO team at M&C Saatchi Performance has worked with Headspace since 2022 to ensure they optimize ASO strategies and features.

In this presentation, Katie Desmond, Senior Media Manager at Headspace, and Lauren Park, Global Head of ASO at M&C Saatchi Performance, will look at how to leverage App Store Optimization for profitable growth. They will cover:

• How introducing a fresh approach to Custom Product Page creation improved Conversion rates by +37% across Apple Search Ads Campaigns
• The importance of A/B testing icons to improve engagement and conversions by 12%
• Why creative best practice and A/B testing screenshots for local markets are crucial to successful conversion improvement (+34% increase in organic conversion rate)

In this panel presentation, attendees will learn:

• The importance of creative testing in each independent market
• How to leverage ASO features such as Custom Product Pages (iOS) and Custom Store Listings (CSL on Google Play) to further enhance paid performance
• How to leverage the new concept of CSL to enhance Google Play keyword rankings
• Why updating ASO to align with new product launches is essential for capitalizing on product launches.