The landscape of digital advertising has changed dramatically in recent years, and publishers are now facing the challenge of monetizing inventory in a world with fewer data signals. Traditionally, tools like cookies and advertising IDs allowed for precise targeting, which drove strong eCPMs. But as privacy regulations increase and key tracking signals like IDFA are phased out, publishers must find new ways to adapt or risk revenue loss.

The loss of detailed user data has led to a lack of visibility into key audience segments such as demographics and interests—segments that were once essential for effective behavioral targeting. This shift has a direct impact on monetization, with eCPMs falling and personalization suffering. But the challenges don’t end there. Without clear data, advertisers are unsure of what they are investing in, leading to reduced ad spend effectiveness. Additionally, basic functionalities like frequency capping become difficult to manage, resulting in a poor user experience with irrelevant ads being shown repeatedly.

This session will focus on how publishers can continue to effectively monetize despite these challenges. We will explore innovative solutions like contextual targeting, privacy-first data strategies, and other methods that can still drive meaningful results. Attendees will leave with a clear understanding of how to navigate the changes in the ad tech landscape, preserve eCPM performance, and unlock new opportunities for sustainable revenue growth.