Join Scopely CMO Ben Webley and Podcast Host and Strategic Marketing Consultant Jen Donahoe for a behind-the-scenes look at the launch of MONOPOLY GO!—the #1 mobile game of all time, having recently surpassed $5B in revenue in just two years. In this fireside chat, they’ll unpack how unforgettable creative, smart segmentation, and a global lens turned a beloved board game into a mobile phenomenon. From redefining what a MONOPOLY game could be, to building a go-to-market machine rooted in cultural relevance and community connection, this conversation will explore how Scopely’s team brought one of the world’s most iconic brands into a new era of mobile play—and created a flywheel of growth still spinning today.