In today’s fast-paced digital landscape, brand awareness and growth hinge on building meaningful connections with customers across diverse markets. This session will explore how creative partnerships, driven by customer obsession, can fuel brand visibility and engagement at a global scale.

MoneyGram CMO Greg Hall will sit down to discuss and provide real-world examples—such as MoneyGram’s partnership with MoneyGram Haas F1 Team and its collaboration with the most-followed TikToker in the world, Khaby Lame—which not only enhance visibility but also reach and resonate with global customers across diasporas.

Additionally, Greg will explore how leveraging creative AI tools can help personalize messaging to customers around the world, a must for a global company like MoneyGram. And finally, he’ll highlight how these partnerships and personalized strategies contribute to driving MAUs, how this translates to greater customer engagement and consideration, and ultimately accelerate brand loyalty and growth.

Key Points:

• How to identify and form partnerships that align with your brand’s values and customer base
• The power of creative partnerships in expanding brand reach, particularly within diaspora communities
• Using AI-driven personalization to enhance relevance and engagement on a global scale
• Practical strategies for turning awareness into increased engagement and measurable business growth