The introduction of AdAttributionKit (AAK) marks a pivotal shift in how iOS marketers approach user acquisition (UA) and re-engagement campaigns. Moving beyond SKAN’s limitations, AAK provides a privacy-first framework that tracks re-engagement without device-level retargeting. This allows advertisers to measure performance with greater granularity and empowers publishers to optimize campaign outcomes more effectively. However, AAK also introduces new complexities and strategic decisions that can significantly impact campaign design and performance measurement.

• Understand the history of SKAN and how/why AAK has come about
• Understand the adoption of SKAN / AAK throughout the industry
• Understand key changes moving from SKAN to Adkit (re-engagement)
• Understand how advertisers are navigating around SKAN/AAK and creating successful campaigns

Attendees will leave with actionable strategies for navigating AAK’s unique capabilities, ensuring their iOS growth strategies are built for both scalability and precision.