2025 Agenda

Maximizing the Full Funnel Strategy: How Creative Fueled Fetch Rewards & Google’s Partnership to Win the SuperBowl

Wednesday, May 21, 2025
Terrace Ballroom 151
Creative Optimization Track

Come join Fetch Rewards' SVP of Growth, Krishnan Menon, and Sr. Growth Manager, Adolfo Castillo at Google, to discuss the critical role of Creative in driving business growth and consumer targeting diversity via the build up and launch of their SuperBowl Ad combined with foundational high performing UAC strategy. The conversation delves into the ad placement, interactive creative, the combination of sponsorships with creators, and of course - measurement. 

Speakers
Adolfo Castillo
Adolfo Castillo, Sr. Growth Manager - Google
Krishnan Menon
Krishnan Menon, SVP, Growth Marketing - Fetch
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