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Mic Drop: Next Best Action at Scale: How Agentic Marketing Is Rewriting the Rules Presented by Rengage
Marketers have talked about personalization at scale for years—but it’s only now, with the power of AI, that it’s truly possible. Agentic marketing introduces AI agents that can read user behavior, understand context, and determine the next best action—what message to send, when to send it, and how often—without manual intervention. This session is for CMOs, Heads of Growth, and Lifecycle Marketing leaders ready to trade static journeys for intelligent systems that learn, adapt, and scale.
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