• Historically, a lot of focus has been placed on user acquisition, acquisition channels, CAC for driving business growth - is it too much focus?
• Acquisition takes care of the top part of the sales funnel - primarily fueled by ads and sponsored content across channels
• Repeat customers and retention are far more important factors when it comes to building a stable business, especially in rocky economic times
• Given the state of the global economy, a much larger focus should be placed on the end of the sales funnel where you can build brand loyalty and increase CLTV

Who Should Attend:

• Product and Marketing team members who are focused on increasing user retention and time in the app. 
• Heads of digital, growth and revenue generation with the focus on having an impact on direct bottom line revenue.
• Businesses that build their own communities already offline, on social media, or on their own separate platforms.