May 20-22, 2025
Las Vegas

2025 Agenda

Mic Drop: Acquisition vs Retention: Where in the Funnel to Focus Your Energy? Presented by Social+

Wednesday, May 21, 2025
MAU Plaza
MAU Plaza Content
  • Historically, a lot of focus has been placed on user acquisition, acquisition channels, CAC for driving business growth - is it too much focus?
  • Acquisition takes care of the top part of the sales funnel - primarily fueled by ads and sponsored content across channels
  • Repeat customers and retention are far more important factors when it comes to building a stable business, especially in rocky economic times
  • Given the state of the global economy, a much larger focus should be placed on the end of the sales funnel where you can build brand loyalty and increase CLTV

Who Should Attend:

  • Product and Marketing team members who are focused on increasing user retention and time in the app. 
  • Heads of digital, growth and revenue generation with the focus on having an impact on direct bottom line revenue.
  • Businesses that build their own communities already offline, on social media, or on their own separate platforms.  
Speakers
Advi Bishnoi
Advi Bishnoi, Head of Consulting & Customer Success - Social+
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