iOS attribution hasn’t just changed—it’s been turned inside out. With Apple’s SKAdNetwork (SKAN), mobile marketers are navigating a fragmented, delayed, and often frustrating data ecosystem. This session demystifies SKAN and the post-IDFA chaos, helping you understand what really changed, why it's hurting performance, and what you can do to stay ahead. 

From broken funnels to black-box conversions, we’ll expose the pain points, show you what’s working, and share real strategies to regain control. If you're tired of flying blind in iOS, it’s time to break SKAN down before it breaks your growth engine.

Who Should Attend:

• App owners struggling to understand performance shifts post-SKAN
• Mobile marketers seeking smarter attribution and optimization strategies
• App developers tasked with implementing SKAN but lacking clarity
• Product teams need alignment between marketing metrics and real results