Data privacy regulations are evolving fast, with big implications for any company handling consumer personal information – mobile marketers included. From GDPR and 19 state laws across the U.S. to emerging laws globally, keeping up with the compliance requirements can be challenging and time-consuming. Rowena Lam, Senior Director of Privacy & Data at IAB Tech Lab, will break down what today’s regulations mean in practice, how they affect data collection, targeting, measurement, and attribution, and what steps mobile marketers and app-focused businesses can take to align their marketing practices with privacy expectations. You’ll leave with a clearer understanding of the regulatory landscape and practical strategies for building trust while supporting your business goals.