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Moving Away From Top of the Funnel Metrics That Are Becoming Vanity Metrics
Our world is different today as growth marketers, you have less accurate data to rely on, and personalization is at its highest yet targeting accuracies and privacy laws are making your job difficult and near impossible.
I would like to propose a panel with growth marketers from different industries to talk about the importance of moving away from vanity metrics such as Cost per Sign Up, Install, and etc to bottom of the funnel metrics like in app actions, cost per purchase, LTV and etc.
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