May 20-22, 2025
Las Vegas

2025 Agenda

Optimizing Onboarding and Monetization at LingQ

Thursday, May 22, 2025
Monetization & Revenue Optimization Track

This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll share our learnings including: 

  • How UX design and user psychology played a major role in improving a users' onboarding journey, and made a difference on how a user activated.
  • Why you shouldn’t shy away from testing your monetization model.
  • How growth is a function across acquisition, activation, monetization, and retention. Improving one of these levers often helps improve another one.
Speakers
Thomas Siegl
Thomas Siegl, Founder - Kasva
Mark Kaufmann
Mark Kaufmann, CEO & Co-Founder - LingQ
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