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Optimizing Onboarding and Monetization at LingQ
This case study discussion will take a deep look at dozens of experiments focused on improving onboarding, monetization, and overall growth of the LingQ language learning apps. In this session, we’ll share our learnings including:
- How UX design and user psychology played a major role in improving a users' onboarding journey, and made a difference on how a user activated.
- Why you shouldn’t shy away from testing your monetization model.
- How growth is a function across acquisition, activation, monetization, and retention. Improving one of these levers often helps improve another one.
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