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Redefining Active Users: A Scalable Approach for Growing App Portfolios
This presentation highlights how the Fabulous team tackled the challenge of defining “Active User” within a growing portfolio of apps, features, and active events. By creating a precise yet scalable framework, they captured 95% of meaningful user activity while adapting to the complexities of diverse user behaviors and evolving app features. Attendees will learn how to balance simplicity and precision in engagement analytics to optimize retention and campaign strategies across dynamic product ecosystems. Perfect for marketers, product managers, and data professionals navigating complex app environments.
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