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Reimagining an Icon: How PEOPLE is Building for the Next Generation
What happens when a legacy brand launches a new app to win over Gen Z, while still honoring its loyal base? Join Nicole Weiss, Head of Marketing for the PEOPLE app, for a behind-the-scenes look at the strategy, challenges, and bold moves powering this next-gen experience. From pre-order momentum to launch perception, internal alignment, and the long-term vision for growth, this fireside chat will unpack what it really takes to reintroduce an icon in a crowded app market.
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