Rewarded advertising is exploding in 2025 – but many publishers are stuck in the stone age of traditional incentives. What’s the game changer? A new era of play-and-earn mechanics that turn your apps into full-funnel loyalty engines. From AI algorithms to deeper engagement features that drive ad performance and unlock incremental revenue, this discussion reveals how gamified loyalty is reshaping the future of mobile.

Hear from a panel of UA, monetization, and engagement experts about:

• The rapid expansion of rewarded play beyond gaming
• The new era of play-and-earn mechanics to boost engagement (and monetization)
• Success stories of leveraging loyalty to drive increased LTV