May 20-22, 2025
Las Vegas

2025 Agenda

Scaling Tactics: Leveraging Music-Led Engagement

Thursday, May 22, 2025
Creative Optimization Track

Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn and looking for strategies to activate users emotionally. Lauren shares how to drive retention wins through music-led engagement. She will share how leveraging music can activate the brain, influence behavior, and create emotional connections that result in increased LTV.

Speakers
Lauren Pufpaf
Lauren Pufpaf, Co-Founder, COO, and President - Feed.fm
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