Scaling Tactics: Leveraging Music-Led Engagement
Today’s app market is oversaturated with millions of apps already in market and more launching daily. Yet, despite the increase in quantity, quality remains low: apps are struggling to prevent churn and looking for strategies to activate users emotionally. Lauren shares how to drive retention wins through music-led engagement. She will share how leveraging music can activate the brain, influence behavior, and create emotional connections that result in increased LTV.