Ad platforms are smarter than ever—and yet most teams are still wasting budget on the wrong messages.

In this session, Hannah Parvaz (Founder of Aperture, 4× Head of Growth, App Marketer of the Year) shares how the best growth teams are using ads not just to convert, but to learn. You’ll get a creative-first framework for testing hypotheses, validating product messaging, and scaling profitable campaigns, without relying on outdated targeting tactics.

You’ll learn:

• Why creative is your targeting now (and how to weaponize that)
• A testing framework for running experiments that will let you learn
• What most UA teams get wrong when scaling winning ads
• How to interpret CTR, CPA, and funnel drop-off
• Real examples (and real CPAs) from apps that dropped CPA by 90%, just by shifting the message

Whether you’re running $5k/month or $5M, this talk will show you how to stop guessing, start learning, and scale what actually converts.