In today's fiercely competitive landscape, capturing user attention demands a radically smarter approach to creative optimization. But what truly sets winning creatives apart?

Join renowned Creative Strategist Matej Lančarič, for a dynamic session unpacking actionable insights from the 2025 State of Creative Optimization Report. Powered by AppsFlyer, Meta, and dentsu, the report features results from millions of AI-driven experiments across $2.4 billion in ad spend. Matej will break down the data-backed patterns behind top-performing campaigns, revealing which creative strategies are driving real impact – and which common pitfalls to avoid.

Expect a fast-paced, "do this, not that" deep dive, including:

• Proven tactics to boost engagement through strategic creative testing
• Real-world examples of standout ad creatives and why they succeeded
• Costly mistakes many brands are still making
• Matej’s unique POV and insights from over a decade in mobile marketing

Walk away equipped with clear strategies to elevate your next campaign, cut through the noise, and make every creative dollar count.